Apple's AR/VR Headset Expected to Enter Mass Production in October Ahead of Late 2023 Launch
Apple's long-rumored AR/VR headset will enter mass production in October and launch by December, according to investment firm Morgan Stanley. Apple is still expected to unveil the headset at WWDC next week, and provide developers with tools to create apps for the device, which is expected to have its own App Store.
"While we expect Apple's AR/VR headset to be unveiled next week, our supply chain checks suggest mass production won't start until October '23, with general availability most likely ahead of the December holidays," said Erik Woodring, an Apple analyst at Morgan Stanley, in a research note obtained by
MacRumors.
Apple's supply chain is preparing to assemble only 300,000 to 500,000 headsets in 2023, according to Woodring. As widely rumored, he believes the headset will have a starting price of around $3,000, and he expects gross margins to be "close to breakeven at first," suggesting that Apple will initially make minimal profits on the device.
Morgan Stanley also reiterated that Apple plans to announce a new MacBook Air at WWDC, but it's unclear if this information is independently sourced or simply corroborating other rumors. Apple's keynote begins on Monday, June 5 at 10 a.m. Pacific Time.
Popular Stories
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be.
There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below.
Foldable iPhone Features...
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
